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Fundsmith Equity invest in equities around the globe.
It takes a long-term investor approach in its selected stocks. It also has a strict investment criteria which its investment managers adheres to in choosing securities for the investment portfolio.
These criteria aim to ensure that the Company invests in:
high quality businesses that can sustain a high return on operating capital employed;
businesses whose advantages are difficult to replicate;
businesses which do not require significant leverage to generate returns;
businesses with a high degree of certainty of growth from reinvestment of their cash flows at high rates of return;
businesses that are resilient to change, particularly technological innovation;
businesses whose valuation is considered by the Company to be attractive.
It is envisaged that the investment portfolio will be focused and about 20 and 30 stocks.